So You Want to Become An Entrepreneur?
Over the past few years, I’ve met and worked with many individuals who say they “want to become an entrepreneur.” They tell me about their idea and want to know if I think it will do well in the market.
There is a difference though between wanting to be an entrepreneur and being one.
Many people like the idea of being their own boss and running their own business until they actually have to do it on a daily basis.
A true entrepreneur works on their craft everyday, ends up working more than she/he would at a 9-5 job, and knows that wealth may come down the road (but wealth is not the #1 motivator).
Entrepreneurship is a lifestyle, not a hobby.
The good news is that many of us have entrepreneurial qualities within us
Are you creative, have a special talent, great personality? Any of these qualities can help you tremendously as an entrepreneur.
Once you know your strongest qualities, it’s time to create an idea (product/service) that makes money.
This could be a product you ship by mail, a marketing or web design service, a digital product (eBook) by e-mail, etc.
Once you know what product/service you want to sell, you have to ask yourself the all important question.
Are people willing to pay for my idea?
If so, you need to create a USP (unique selling proposition). Without a strong USP, it’s hard to stand out against your competition.
Apple certainly doesn’t offer the cheapest products on the market. Their USP is exceptional quality, innovation, and ease of use. Even though they are more expensive than most competitors, they have a stronger USP.
Here’s 2 more popular business USP’s:
Uber- Instead of getting a taxi, save TIME with us and have someone there in minutes.
eBay- Instead of selling your used product on your own, sell through us and enjoy the CONVENIENCE.
Note: A USP is NOT simply costing a quarter less than the business next store or being a little shinier.
You need a clear & beneficial reason why people should do business with you.
- Do you offer better customer support?
- Do you save customers time, money, a headache?
- Are you improving customers lives through the product/service you sell?
Take the time to think about why your product/service is a better option for potential customers.
The stronger your USP, the better off you will be.
To learn how to start an online business that makes money, visit back here at Ryan Malinowski.com and continue learning how to make the leap towards entrepreneurial success.
